For years, business owners and managers were content to spend as little money as possible on company t-shirts, polos and high visibility jackets. Now, however, they realize that branded workwear is more than just an employee uniform – it is a subtle but effective marketing tool for their brand and businesses. Adding a logo to your workwear creates a sense of professionalism and brand consistency, and it can also help to attract new customers and employees to your business.
Workwear has historically been focused on practicality, including durable fabrics that resist wear and tear, designs that support a full range of movement and features like waterproofing or insulation that protect against harsh conditions. These functional elements are non-negotiable for professional settings that require clothing to perform in demanding environments. However, as the workplace becomes increasingly diverse and fashion-forward, workwear designers have responded by incorporating stylish aspects of fashion into their garments. This integration balances the demands of the professional environment with style preferences and allows professionals to move seamlessly from a hands-on project to a client meeting without compromising their safety or comfort.
Embroidery and printing are two popular methods for adding branding to workwear. Embroidery is long-lasting and provides a more premium look, with the design stitched directly into the material of the garment. Alternatively, printed workwear uses a screen to apply color or designs to the fabric. This method is typically cost-effective, and it offers the flexibility of multiple colors or intricate designs to be added to a single piece of garment.
Customized workwear is an important part of any company’s brand identity, and it helps to communicate a consistent message to your team and customers. Workwear can be used to promote safety messaging, reinforce core values or even showcase awards your organization has won. When employees are adorned in these visual reminders of your business, they become walking billboards for your brand, sharing the story of your organization to a wider audience.
A professional printing company in Minneapolis can offer a wide range of customization options to suit your brand’s specific needs. From embroidery to printing and more, these specialists can help you select the best option for showcasing your logo and brand in the most effective way.
When choosing a company to supply your custom workwear, choose one with a reputation for reliability and a track record of providing high-quality products. They should be able to keep track of your inventory and provide quick delivery times. They should also be able to provide detailed information about the sourcing and production of your apparel, allowing you to meet consumer demand for transparency and fair labor practices.