In an era where social media has spawned a new breed of marketing, it is easy to forget that classic retail signs are still a powerful tool in attracting customers. A well-designed sign can make a lasting impression on passersby, and even prompt them to share photos of your storefront with their friends and followers.
However, creating a commercial business sign that stands out, draws attention, and encourages customers to support your brand can be challenging. Fortunately, there are many ways to boost the effectiveness of your retail signage. Here are some tips to help you create compelling signs that draw customers in:
Be Specific
Your business sign is your first point of contact with potential clients, and should convey a clear and concise message that clearly states the benefits of your products or services. This way, people are more likely to take the time to seek out further information in-store, and feel more inclined to recommend your company to others based on their positive experience with you.
Use a Visually Satisfying Design
While it may be tempting to opt for the most visually stimulating fonts or designs, these may not always be the best fit for your business. The key to creating a compelling sign is to choose a design that suits your products or service, while also aligning with your company branding and target audience. For example, a high-end boutique should exude luxury, while a family friendly restaurant should utilize a more playful design.
Keep it Short
Attention spans are shrinking faster than ever, and it is important that your signage is able to communicate a succinct message in a short amount of space. This can be done by focusing on the key selling points of your product, and using simple language that is easily digestible.
Use Creative Text
Oftentimes, the simplest way to grab the attention of casual browsers is through fun text. Puns and other humor can quickly pique interest, and will encourage people to stop by in order to check out your business.
Choose an Eye-Catching Color Scheme
Choosing a color scheme for your commercial business sign is an important step in making it more appealing. A bright color is an effective way to attract passersby, and you can enhance its effect by pairing it with a striking image or graphics. Alternatively, you can choose to go with a monochromatic color scheme to create a more subtle impact.
Be Consistent With Your Branding
Using a consistent color scheme and font throughout your entire marketing program is a great way to ensure that you are creating cohesive messages. This will help customers recognize and remember your brand, which will ultimately lead to increased customer loyalty.
Creating compelling signs that draw customers in can be a challenge, but it is essential to your business’s success. By following these tips from Corpus Christi signs and graphics, you can ensure that your retail signs are working as hard as possible to grow your client base and boost sales.